
Step by step
Reverse Brainstorm
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- Define 1 problem question. For example, there are not enough tourists in Riga (Tallin or Copenhagen) or too much graffiti has appeared in the capital.
- Start offering ideas, not to solve the problem, but to make it worse. Allow yourself to be crazy, unpredictable with your ideas. For example, you can offer solutions as: stop taking out garbage, close all hotels, speak rudely to guests, publish the ugliest places in the city on social networks, etc.
- Turn all ideas into positive ones. For instance:
- In order to increase the flow of tourists in Riga, it is necessary to offer a unique method of waste collection and recycling, turning Riga into the most ecological and progressive city in Europe.
- In order to increase the flow of tourists in Riga, promote the development of small hotels, but with a special message, alongside the big hotels, turning Riga into the solo (duo, family) traveler attractive and safe city.
- In order to increase the flow of tourists in Riga, create a special social network campaign, publishing the most authentic, beautiful places that have been created from scratch or changed with time, positioning Riga as a progressive, creative city.
- Choose at least 3 ideas that you think are possible to implement. Design the possible development path of the ideas.